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Starbucks Rewards

ROLE

Graphic Design

CLIENT

Starbucks

As a Senior Designer on the Starbucks Rewards account, I led design across digital, social, and email channels for one of Starbucks’ most visible customer engagement platforms. My work focused on translating brand strategy into clear, compelling visual communication while maintaining consistency across touch points. I contributed to creative concepting to help evolve and support the Starbucks Rewards experience.

Member Recognition Badges

Summer App-y Days Campaign

E-mail

New Year New Yays Campaign

Email Template and Modules

While at Razorfish, working on the Starbucks Rewards account, I developed a modular email template system for the marketing team. The goal was to create visual continuity across campaigns by standardizing spacing, typography, and layout while also streamlining production to improve turnaround times.

The modules were built in Photoshop using smart objects, allowing designers to quickly assemble emails and app assets by pulling and rearranging pre-designed components. This approach ensured brand consistency and made the workflow significantly more efficient.

Type Styles

Assets & Spacing

Hero Sections

Content Sections

Half Sections

Item/s Spotlight

Google Sites

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