Funkoverse is a turn-based miniature skirmish game where players move iconic characters across the board to complete objectives such as capturing points or knocking out rivals. Each character features unique, flavorful abilities, requiring players to manage ability tokens and make tactical decisions to outmaneuver opponents.
The visual design and art direction were built around a flexible, modular system capable of supporting a wide range of intellectual properties. With over 27 published sets spanning franchises like Marvel, Harry Potter, Golden Girls, and even the Kool-Aid Man, the challenge was creating a cohesive framework that could showcase each intellectual property’s distinct personality. A clear design system and language for the logo, packaging, cards, tokens, and components ensured consistency, readability, and long-term scalability wherever the Funkoverse expanded.
Watch or scroll through the carousel to get a glimpse of just a few of the intellectual properties we worked with on Funkoverse. Each intellectual property's color scheme helped set it apart while still felling a prt of the rest of the system. Part of the beauty of the system created for the game was that any property could feel at home. The ability to be creative with each set was fun like Universal Monsters having grayscale maps and character or Peter Pan embracing the Mary Blair art style iconic for Disney. Each box was filled with easter eggs for fandoms to continue to discover.
While working on the game, I was asked to create a unique worn font for Funkoverse. This can be seen for most titles and headlines throughout the game system in places such as the character names and abilities.
Below you will see a video Funko produced documenting the game and how it went from an idea to the shelf. You’ll see how it takes a small army to put a game like this together.
I thought I would share some behind the scenes photos showing some of the process that went into making a Funkoverse set. At times, many sets were designed at the same time so cross testing was very common in the office.