Kidder Mathews
Rebranding
Kidder Mathews
Rebranding
Art Direction, Designer
Kidder Mathews
While working for a local marketing agency, I was tasked with developing the new look and feel for Kidder Mathews, a commercial real estate firm based on the west coast. This task included designing and formatting the brand guidelines as well as redesigning and creating a template for their Market Report in the new look.
Brand guidelines are essential for any brand and they allow for a brands voice, visual expression, and look to be consistent wherever it may live. While creating the identity its important to express the system in many ways to speak to different audiences which will use the document.Â