HYDRO FLASK GRAPHICS
While working for Mint Design, I was tasked to create a variety of designs for use as graphics, shirts, and general branded elements for Hydro Flask. I tried to capture the outdoors nature of the brand in my work. A part of the explorations was also developing a system of illustrations that could stand alone or be supplemented with text depending on the final deliverable. Some other options I supplied were text treatments using some of their common slogans. Being a liquid bottle company I wanted to replicate the ripple effect as well as give depth to words.
I decided to create a system of illustrations depicting places one might use the products or future products. The key phrase in their brand voice I clung to was “wherever your adventure takes you.” The point of these illustrations/graphics was versatility in being used for a variety of uses and executions.